Slotomania was the most downloaded app on the iTunes Store in 2012.Īnd industry reports reveal that the worldwide social gambling market far exceeds real money online gambling with 170 million users per month versus 50 million users per month.īut there is still a mammoth discrepancy in terms of revenue: social gambling generates $2 billion per month, while online gambling produces $36 billion. The sign-in page of the slots app House of Fun, for example, says: “This app may post on your behalf, including your high scores, games you played and more”.Įven though there is no conclusive evidence that social casino apps lead to gambling addiction, they do aid in the cultural normalisation of gambling.ĭoubleDown Casino, Slotomania, Zynga Poker, Betting Billionaire and MyVegas are but a few of a myriad of gambling-like apps on Facebook that are becoming increasingly popular.

When signing in, players are asked to accept Terms and Conditions that allow for this form of promotion. Much like other social games including Candy Crush, Words with Friends or Angry Birds, these games increase their reach via the user’s own social networks, as they constantly ask the player to invite their contacts to play.